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If you are building a page for your brand or individual needs on a social media site like Twitter, there are different ways to evaluate yourself on what is going well and what is not. One of these is the number of followers that you have. Whether it is Facebook or Twitter, large amounts of followers are important. They show that you are providing solid content and this can drive popularity. A page that has a lot of likes or followers will likely get the attention of others and this will allow the page to grow and grow. Therefore, if you want to build your brand or grow your page, consider followers as a great indication that something is going right.
Another way to help ensure that you are doing well with your page or that your social media manager is would be by looking at the number of likes you are getting on posts. Twitter likes, for example, that come in large droves are saying to you that your page is successful, it is important, and it is getting noticed. If this is not the case, then, you may need to evaluate your strategy and make some changes. For that reason, be sure to talk to your social media manager if you are not getting the results or likes on your page as this can be an indication that something simply is not working.