News 11:12 December 2018:
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Free followers are not free. That is to say that you cannot simply throw content onto your page and expect people to respond. Instead, you need to guide individuals to what you want them to do. Whether it is offering their free likes on a post or sharing content with friends, giving your followers a goal and a direction is very important to building a page that is active and that is engaging. This will require you to put in effort in developing what it is that you want to direct people to do and the options are endless. But, you should really think about the different ways that you want them to respond and drive them accordingly.
There are several different calls to action that you can put on a post or in your content. Among the most important are liking and sharing. For businesses, another call to action could involve asking individuals to join a mailing list or to purchase a service or product. Regardless of what it is that you decide, you need to really think about it.